Max's Restaurant began operations in the Philippines in the year 1945, just after World War II. Maximo Gimenez, a Stanford - educated teacher befriended the American troops stationed at Quezon City, Manila. These soldiers would regularly visit Maximo's nearby home for a drink or two. The troops then insisted that they pay for their drinks and this was what inspired Maximo to open a café, where the troops could enjoy food and drinks. The cafe initially served chicken, steak and drinks. Maximo's niece, Ruby, who managed the kitchen, created a special recipe for chicken that became an instant favorite with the GIs. Soon, the word spread among Filipino residents near-by. They came looking for the delicious, tender, juicy and crispy fried chicken. Max's Restaurant was born.
In the Middle East, Max’s operates nine restaurants, six of which are in the UAE, two in Qatar and one in Kuwait. As the brand moves into its 72nd year of operations, it will see further expansion thus taking the legendary ‘Sarap to the bones’ experience closer to the community, always delighting its guests with its delicious food and with service from the heart.