The Hummingbird Bakery first opened its doors for business in West London’s fashionable Notting Hill in early 2004. Back then, cupcakes were virtually unheard of in the UK. Today the company has five branches across London and is widely regarded as the UK’s leading American-style bakery. It has also recently launched its first international branch in Dubai and is well on the way to opening up further branches across the Middle East.
Tarek Malouf, the company founder, developed the concept for The Hummingbird Bakery in response to what he saw as a lack of any places in London to enjoy the taste of truly authentic American-style baking. His vision for the bakery and love of American baking transpired to be something that many within London, from across the UK and globally have come to share.
One of the key factors in The Hummingbird Bakery’s success has been its ethos that cakes taste best when they have been freshly baked by hand using home baking techniques and only the finest quality ingredients. For this reason, each and every Hummingbird Bakery branch has its own kitchen and a team of resident expert bakers and cake decorators. This enables each branch to bake to order and customers can be guaranteed that the cakes they purchase have been freshly baked the very same day.
There is no secret to what makes The Hummingbird Bakery’s cakes and other treats taste so good. Almost all of its recipes have been shared for home bakers to enjoy through its three bestselling cookbooks: The Hummingbird Bakery Cookbook (2009), Cake Days (2011) and Home Sweet Home (2013). Together these titles have sold well in excess of 1.5 million copies and have been translated into many different languages.
The Hummingbird Bakery is currently in its most rapid phase of growth to date. Its franchise partner in the Middle East, Daud Arabian, has plans in place to launch at least 20 new branches across the region. The company is also continuing its expansion within London and is actively seeking franchise partners in regions including Russia, India and China.