The concept behind J. Forest Music Bar is to create a totally different ambiance to what is currently been offered in Wanchai. The Wanchai area is developing into a fashionable drinking and dining area, attracting a more mature and fashionable crowd, normally more associated with Lang Kwai Fong and Soho. This is in part due to the construction which will be talking place in Lang Kwai Fong for the foreseeable future.
J. Forest Music Bar will be designed and decorated on that basis of an up market “hang out” with an outdoor tropical feel to the bar. This will be achieved with warm comfortable decoration, soft lighting and light background music. We will be serving a variety of Western and Asian fusion foods to attract customers who wish to take a lunchtime break, relax after work with a cocktail and snack, or the late night customers who wish to unwind after a night out prior to heading home.
Decorations will be soft and relaxing with the inclusion of a dance area, bar and several flat screen televisions. Access would be via the external lift, or the internal staircase, which we would wish to include some minimal decorations and signage to ensure customers are welcomed into the establishment and provide easy and safe access to the venue. A handpicked professionally trained team will be in place at all times, along with adequate security.
Our target customers are local Hong Kong residents and expatriates from around the world, a majority of the customers will be more mature looking for a home away from home, with friendly professional staff and a pleasant relaxing atmosphere. We will implement on-going advertising and promotional activities throughout various channels (e.g. newspapers, magazines and internet). Furthermore, we expect reservations for private functions, such as birthday and company parties.