Secret Recipe is a popular brand of international lifestyle café chain operating in 9 countries worldwide with over 250 outlets to date. Secret Recipe has immediately grown to four outlets in two years time with a fully operational Commissary instituted to support aggressive outlet expansion. With a unique value proposition of providing something for everyone at anytime of the day, Secret Recipe offers a full line of products catering to a wide demographic profile of the ABC+ market throughout lunches, teatime, dinner, & dessert. With over 20 cakes, 10 pastries, 50 hot meal entrees, and 30 hot & cold beverages, Secret Recipe's menu aims to satiate the different preferences of each individual keeping true to the principles of quality food, moderate prices & personalized service. Easily segmented as a cake shop, café, and restaurant, Secret Recipe is the all day, one stop shop venue to be in and to go to for lifestyle needs & daily routine, ensuring each and every guest that in Secret Recipe, Life is Sweet.