Bibimbap is a representative Korean food which has various colors and rich tastes depending on ingredients it bears with Korean traditional sauce, Gochujang. It symbolizes the harmony and balance that include different kinds of delicious ingredients into one bowl.
But the restaurant that specializes only in bibimbap is rarely found comparing to other Korean food restaurants, because of deep-rooted stereotype that Bibimbap should be sold in luxurious Korean tradition food restaurants.
Overturning the stereotype, we thought over and over to make a special restaurant that makes people enjoy simple and healthy Bibimbap. And finally we made “Paik’s Bibim” which serves one bowl of perfect and beautiful dish with balanced taste and nutrition.